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China Is The Largest Overseas Market For The Exhibition Industry In Germany
Jan 06, 2018

According to the German business Report on January 2nd(repoorted from ChinaDaily), the international pace of the German exhibition industry is accelerating, and overseas markets to the major exhibition companies to consolidate income and profitability is increasingly important.


According to the German Exhibition Industry Association, the German exhibition company will hold 315 exhibitions overseas in 2018, China topped the list with 84, followed by India 44, Russia 32, Turkey 16, the United States 16 and Brazil 14.


Frankfurt Exhibition Company's overseas business has accounted for 41% of operating income, up to 270 million euros, other major large and medium-sized exhibition companies in the overseas share of 10% to 20%, the future will increase. The German exhibition industry pays more and more attention to overseas markets for three reasons: first, the domestic enterprises need to increase the overseas exhibition platform to support its expansion of exports; the second is that the German domestic exhibition itself is mainly foreign exhibitors, the proportion of the last year up to 74%, objectively need to increase publicity abroad Third, to reduce the exhibition company's performance dependence on major domestic exhibitions, to prevent individual exhibitions from cancellation of the enterprise's annual performance caused an excessive impact, such as Dusseldorf exhibition company due to the "printing exhibition Drupa" was forced to cancel, the current profit directly from 71 million euros to 30 million euros.


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